Communicative situations

 In a communicative situation there is a sender and a receiver.

Sender 

Sender - this is the person who is giving out 

information. It is the person talking in a 

conversation,he is a speaker or the writer of a text.

Receiver - this is the person who is taking in 

information. It is the people listening in 

conversation or the audience listening to a 

speaker, or the reader of a text


Understanding the Communication Situation

Effective, clear communication requires that you first examine the situation. Every communication situation has five basic components.

The Communication Situation

Sender, Message, Receiver, Medium, and Context








  1. Sender: The creator of the message (speaker, writer, director, designer, marketer)
  2. Message: The subject and purpose (inform, persuade, entertain)
  3. Medium: The way the message is expressed (speech, email, ad, video, painting)
  4. Receiver: The audience of the message (listener, reader, viewer)
  5. Context: The place and time of the message (history, hurdles, opportunities)

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