Introduction to Business Communication

 

Business communication is the process of sharing information between people within and outside a company.

Effective business communication is how employees and management interact to reach organizational goals. Its purpose is to improve organizational practices and reduce errors.

The importance of business communication also lies in:

• Presenting options/new business ideas
• Making plans and proposals (business writing)
• Executing decisions
• Reaching agreements
• Sending and fulfilling orders
• Successful selling
• Effective meetings

 

Types of Business Communication

 Internal business communication

·        Upward communication: any communication that comes from a subordinate to a    manager. Or from another person up the organizational hierarchy.

·        Downward communication/Managerial communication: anything that comes from a superior to a subordinate.

·        Lateral communication/Technical communication: internal or cross-departmental communication between coworkers

 

 External business communication

External business communication is any messaging that leaves your office and internal staff. It involves dealing with customers, vendors, or anything that impacts your brand.